Good Meat is an online platform created by Meat & Livestock Australia (MLA) on behalf of the red meat and livestock industry. It provides important information about cattle, sheep and goat production in Australia, focusing primarily on animal welfare, protecting the environment and health and nutrition.
Through a transparent approach, Good Meat informs consumers about the great work of Australian red meat producers and the high quality product they produce.
Good Meat also provides a platform for red meat producers to share their story and demonstrate their commitment to best practice and continual improvement.
Ultimately, Good Meat is about showing how Australian red meat is produced sustainably, in high welfare systems and is an important part of a healthy balanced diet.