https://www.youtube.com/watch?v=po0jY4WvCIc
Michael Jackson teams up with director Bob Giraldi in a Pepsi commerical for the "new generation".

https://www.youtube.com/watch?v=_tba1RNbLXg
Watch the 4K remastered version of Michael Jackson's iconic Pepsi commercial, featuring the catchy song Pepsi Generation and stunning visuals.

https://en.wikipedia.org/wiki/Pepsi_Generation
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. ... the late Michael Jackson, and Britney Spears. References This page was last edited on 20 February 2024, at 20:20 (UTC

https://www.historyoasis.com/post/michael-jackson-pepsi
When Jackson starred in Pepsi's infamous "New Generation" commercial in the 1980s, dancing and singing his hit "Billie Jean," it marked a pivotal moment for branded advertising. The musician's energetic and youthful performance aligned seamlessly with Pepsi's campaign to firmly establish itself as the soda of choice for younger consumers.

https://www.historyoasis.com/post/the-pepsi-generation
michael jackson was used to promote future pepsi generation campaigns Source: PepsiCo After the runaway success of pioneering the lifestyle-marketing concept to American youth in 1963, Pepsi branding architect Alan Pottasch revisited those generational themes when he led the brand's 1984 "Choice of a New Generation" campaign.

https://www.youtube.com/watch?v=B9HSotu5OIE
Michael Jackson and the Jackson brothers along with director Bob Giraldi, collaborate with Pepsi on this genre defining commercial for the "new generation".

https://www.marketingweek.com/pepsi-michael-jackson-a-history-in-ads/
The perfect excuse then to look back at the five best Pepsi adverts starring the self-proclaimed King of Pop. 1983: New Generation. In November 1983, one year after 'Thriller' was released, Michael Jackson (and his brothers) struck a $5m (£3.1m) partnership with Pepsi to become the first pop stars to front campaigns for the brand. Jackson

https://www.imdb.com/title/tt8373402/
Michael Jackson: Pepsi New Generation: Directed by Bob Giraldi. With Catherine Duskin, Jackie Jackson, Jermaine Jackson, Marlon Jackson. Pepsi commercial in which a kid encounters Michael Jackson and The Jacksons and shares a dance with them.

https://vimeo.com/258856534
Michael Jackson's Pepsi commercial the "New Generation" premiered on MTV in 1984. Directed by Bob Giraldi, the commercial features the King of Pop dancing on set with a young Carlton (Alfonso Ribeiro) to an altered version of Billie Jean.

https://genius.com/Michael-jackson-billie-jean-pepsi-version-lyrics
[Pre-Chorus] You're a whole new generation, you're dancin' through the day You're grabbin' for the magic on the run You're a whole new generation, you're lovin' what you do Put a Pepsi in the

https://rememberthatcommercial.com/pepsi-michael-jackson-1984/
The Michael Jackson Pepsi generation commercial was released on February 27, 1984. The commercial was a huge success and helped to cement Michael Jackson's status as a pop icon. What happened while Michael was filming a Pepsi commercial in 1984?

https://www.themusicman.uk/michael-jackson-pepsi/
After watching Michael Jackson's Pepsi Generation version of "Billie Jean" from 1984, you'd have to conclude they sure don't make ads like this anymore. Pepsi revamped their marketing in 1984 with The Choice of a New Generation campaign. Jackson was at the peak of his fame at this point, fresh from the release of his 34 times Platinum

https://www.youtube.com/watch?v=uL-tsK-8l8k
Provided to YouTube by EpicPepsi Generation (Extended Version) · Michael JacksonPepsi Generation: Deluxe Edition℗ 1985 MJJ Productions Inc.Released on: 2003-

https://www.cambridge.org/core/journals/journal-of-the-society-for-american-music/article/abs/from-cautionary-charttopper-to-friendly-beverage-anthem-michael-jacksons-billie-jean-and-pepsis-choice-of-a-new-generation-television-campaign/B6591FEE7FF93880C8FD485CD1D53126
In 1984 Pepsi-Cola released two groundbreaking commercials for its "Choice of a New Generation" campaign. Marketers reimagined Pepsi's product alongside superstar Michael Jackson's most iconic visual "symbols" and composed a slogan to be sung over fragments of the backing-track to his then-hit song, "Billie Jean."

https://www.billboard.com/music/music-news/michael-jackson-pepsi-made-marketing-history-268213/#!
"The goal was to make Pepsi look young and Coke look old, and Michael Jackson was in fact the choice of that generation—he was already the King of Pop, even though he hadn't declared it

https://www.discogs.com/master/1317904-Michael-Jackson-Pepsi-The-Choice-Of-A-New-Generation
Todo Mi Amor Eres Tu. Michael Jackson. Released. 1988 — US. Vinyl —. 12", Maxi-Single, Limited Edition. Explore the tracklist, credits, statistics, and more for Pepsi. The Choice Of A New Generation. by Michael Jackson. Compare versions and buy on Discogs.

https://pitchfork.com/thepitch/1431-how-pepsi-used-pop-music-to-build-an-empire/
As Pepsi worked to tie their product to every demographic of the growing Gen X generation, they crashed through a whole new ceiling in 1984 when they paid Michael Jackson a reported $5 million for

https://www.musicraiser.net/how-pepsi-made-7-7-billion-with-michael-jackson-5-million-deal/
The commercial ended with the tagline "Pepsi - the choice of a new generation". It came out as one of the biggest celebrity endorsement deals when the Jackson' s deal resulted in an immense increase in the market share of Pepsi with sales of $7.7 billion in the year 1984 with a drop in Coca Cola's market share.

https://www.youtube.com/watch?v=Vw5v2_fyuZQ
I hope I didn't left out any, if I did, let me know. THRILLER ERA00:00 - Pepsi Generation1:30 - The Jacksons "Convention"BAD ERA2:30 - The Chase3:57 - The C

https://www.adweek.com/brand-marketing/michael-jackson-pepsi-made-marketing-history-99789/
"The goal was to make Pepsi look young and Coke look old, and Michael Jackson was in fact the choice of that generation — he was already the King of Pop, even though he hadn't declared it

https://www.yahoo.com/entertainment/michael-jackson-famed-pepsi-generation-175128929.html
Michael Jackson loved rocking these statement pieces for his mind-blowing performances, and now they are raking in a fortune after his passing. One more item from the king of pop's wardrobe will

https://www.fastcompany.com/91145685/why-pepsi-turned-a-special-edition-of-its-can-into-a-digital-billboard
And it embraced youth-oriented advertising with stars from Cindy Crawford and Michael Jackson to Britney Spears, Doja Cat, and Cardi B, who made the case in ads that Pepsi was the choice of a new

https://www.youtube.com/watch?v=8Kpiu3UcHys
The advertisement song Michael sang in 1984 for a Pepsi commercial.

https://www.vpm.org/npr-news/npr-news/2024-06-22/michael-jacksons-legacy-15-years-later
FLORIDO: It's been 15 years since Michael Jackson died now, and these new projects keep popping up, pretty high-profile ones, including a Broadway musical, a biopic. Do you think it's fair to say that the passage of this time has sort of tilted in Jackson's favor and that his legacy is actually being expanded to a new generation?

https://www.youtube.com/watch?v=2Md5lPyuvsk
A kid (Alfonso Ribeiro, aka. "Carlton" from 'The Fresh Prince of Bel Air') dances with Michael Jackson and The Jacksons in this classic Pepsi commercial from

https://www.npr.org/2024/06/22/nx-s1-5013504/michael-jacksons-legacy-15-years-later
And so I would do Michael Jackson impersonations for my family at Christmas time and things like that, you know, back in the day, back when I was little, when I was, say, 10 years old. So he was