02:46

Project Management Tools

06:31

Making Adjustments to the Plan

10:58

Defining and Achieving Project Milestones

04:49

The Benefits of Planning

02:42

Getting Started with a New Project Plan

05:44

Defining Characteristics of a Medical Device

03:05

Classification of Medical Devices

01:33

New Device Development Leverages Prior Knowledge

08:50

Planning and Managing Design and Development

10:24

User Needs and Design Inputs

06:21

Design Outputs from Iterative Prototyping and Testing

04:00

The Importance of Design Reviews

04:35

Final Stages of Development: Verification and Validation

02:47

Managing Risk During Design and Development

02:27

Design Transfer

02:58

Translating Devices from Academic Institutions

08:19

Rigorous Market Research is Key for Clinical Innovation

04:12

Methods for Estimating Market Size

03:51

The Healthcare Market Sizing Funnel

02:44

Regulator-Centered Market Research Questions

04:00

Payer-Centered Market Research Questions

01:05

Provider-Centered Market Research Questions

02:40

Physician-Centered Market Research Questions

03:56

Patient-Centered Market Research Questions

01:45

Influencers in Healthcare Markets

08:44

5C's Framework for Market Landscape Assessment

05:21

Stop to Look at the Market Landscape

04:18

Parameters of Success

09:55

Successful Products Meet Customer Needs

05:58

Customer Needs Translate to Product Requirements

10:37

Trends in the Adoption of New Products

07:58

Disruptive versus Incremental Product Innovation

02:15

Understanding Value in Healthcare Markets

04:07

The Kano Model for Product Development

06:47

Ranking Preferred Features for a New Product

05:49

Technology Development versus Product Development

05:46

Using the Stage Gate Model to Accelerate Product Development

04:13

Evaluation of Success at Each Stage of Development

07:32

Challenges for Research Press Releases

06:30

Publication in PR about Your Research

05:19

Being Mindful of Hype

08:02

Helping with the Headlines

06:09

Identifying and Prioritizing Message

09:02

Positioning Statements: Purpose and Placement

01:22:38

Launching Successful Products

43:39

Publication to Press Release

01:02:00

Knowing Your Market

02:28

Adjusting Your Pitch

02:17

Stance

03:29

Wind Up

03:46

Delivery

02:29

Follow Through

09:09

Types of Intellectual Property and How They Can Be Protected

08:40

Key Parts of a Patent Application

05:37

Assessing the Patentability of an Invention

03:47

The Media and You

01:59

Benefits and Risks of Working with the Media

02:11

Tips and Tricks for Working with the Media

01:10

Creating a Hook

01:45

Can I use notes during my presentation?