Welcome! This is your destination for resources, articles and tips for maximizing your marketing investments. The marketing discipline is advancing quickly, and marketers are now relying on advanced analytical tools to help guide their decision-making process. At Free Marketing Metrics, our goal is to help all marketers and businesspeople understand how they can use marketing metrics to improve their investment return.
We will review metrics such as click through rate (CTR), return on ad spend (ROAS), acquisition cost and more. Curious about brand marketing, digital marketing and SEO? We'll discuss these and many other topics.
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