As a multi-media juggernaut, Ice Cube has built a career that remains robust, if difficult to categorize. âItâs hard to define,â he says. âMy brand, if I could put it in a nutshell, is I believe that Iâm a solid artist. I always go back to that word solid. Solid like a Harley Davidson is solid. I hope people trust that when I put my name on something that itâs not just garbage. Iâm not just throwing it at you. Iâm trying to give you an experience.â
And heâs excelled at that, time and time again.