LOUI’s come up into the music industry has been very unorthodox. His rise into the music space wasn’t taken with any serious attention, as most Tanzanian artists are expected to ‘come up’ a certain way, but that wasn’t the case with LOUI, and it is this kind of disregard that inspires his hustle, creativity, and consistency.
Born Louis Vincent Mbullu and hailing from Mbeya, Tanzania, the songwriter, performer, and recording artist describes his sound as Afrobongo; a fusion of Tanzania's Bongo Flava with Afrobeats a cultural combination of two dialects, performed in bi-lingual and embodying RnB and Pop genres.
Drawing his musical influences from the classical, his music is a testament to the ample of Tanzanian artists who do not want to be placed in a box. This kind of diversity is also what inspired his Platinum status with a Musa Keys record in South Africa making him the first Tanzanian artist to attain such recognition in a year since his announcement to the world.