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Hedy & Hopp @UCffa5pOkl3QrRV-v6DMzhlg@youtube.com

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We are, marketing happy. At Hedy & Hopp we believe that a


11:06
When Demand Exceeds Supply - How Marketing’s Role Pivots
13:35
Determining Media Mix
11:50
Marketing Dashboards 101
09:31
The Digital Patient Journey: Mapping Success
14:15
Hedy & Hopp Acquires iHealthSpot
11:28
Candidate Recruiting Marketing - Some Tips!
09:54
Redoing a Website? Where to Start.
09:16
Reputation Management in Healthcare
22:31
OCR and AHA Ruling – Patient Privacy Update for 2024
10:43
6 Tips for Presenting to Your Board or Senior Leadership Team
15:21
SEO for AI (yep, it’s a thing!)
12:12
5 Pillars for Pediatric Content Marketing
10:32
6 Core Tenets of Using AI in Healthcare Marketing
12:10
Boutique Agency: What Does That Mean?
12:03
Rural Marketing: 2 Major Challenges
08:27
Using CRO to Optimize Paid Media Performance
09:34
By the Numbers: The Current State of Healthcare Marketing Tools
13:00
Your Three-Year Roadmap to Digital Sophistication
10:09
The Two Stages of Payor Marketing: Planning Your Year
08:27
Brand vs. Performance Agencies: What to Know
10:15
4 Strategic Tips for Marketing on a Budget
11:46
Advancing Healthcare Marketing Through Competitive Intel
09:33
Does GA4 Actually Suck? & What to Do About It
10:55
Navigating Shifts in Physician Referral Marketing
13:11
4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency
08:13
Utilizing End-of-Year Budget Surpluses - Some Advice!
09:44
Unpacking Candidate Recruiting Marketing
12:55
sGTM vs GTM: Navigating Data Compliance
09:41
Buliding Blocks of a Content Marketing Strategy
05:51
Our Top Three Reasons to Submit for Awards
15:34
Building a Successful Internal Marketing Team with Jeff Stewart
11:41
Healthcare Recruiting Through A Marketing Lens
07:11
Streamlining Your Content Marketing Foundation
18:54
Putting “Emotional Intelligence” into Healthcare Marketing
33:52
Top Takeaways From HCIC 2023
16:57
Making the Most of Your 2024 Paid Media (Part 2): Provider Marketing
15:17
Making the Most of Your 2024 Paid Media (Part 1): Patient Marketing
18:38
Marketing Performance After Privacy Changes: What to Expect
11:25
Our Take: AHA’s Response to Senate RFI on Health Data Privacy
17:30
Top Takeaways From Becker’s HIT + DH + RCM 2023 Conference
13:27
Unpacking Successful Segmentation Strategies
08:46
The State of Patient Access (Experian’s 2023 Report)
15:44
GDPR, State Laws & How Healthcare Marketers Are Navigating New Privacy Guidelines
20:09
Top Takeaways From SHSMD 2023
19:56
Marketing to Reduce Barriers to Addiction & Mental Health Treatment
09:31
Building a Personal Brand with Positivity on LinkedIn
10:24
Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish
20:46
Healthcare Marketing From a CPG Veteran
13:07
Healthcare Marketing: The Evolution of ROI and Measurement
14:33
Patient Journey Activation
13:48
HIPAA & FTC 101 For Marketers - March 2023
20:01
OCR’s HIPAA Bulletin - What it means for healthcare marketers (a marketer’s POV)
23:41
OCR’s HIPAA Bulletin - What it means for healthcare marketers (a legal POV)
08:40
I'm 39...and I had a stroke.
15:52
How They Did It: Launching Ohio State Health and Discovery Site
27:47
Fixing St. Luke's Online Reputation: An Inside Look
10:26
Introducing H&H’s 2023 Artist in Residence: Lauren Younge
13:10
2022 Artist in Residence: Jessica Hitchcock
13:24
Marketing when Nurses are the Audience
14:17
SEO and Google Business Profiles for Healthcare